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* The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background * Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making * Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert
* The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background * Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making * Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert
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